The death of fear
The things we fear are probably feared by others, and when we avoid them, we're doing what others are doing as well.
Which is why there's a scarcity of whatever work it is we're avoiding.
And of course, scarcity often creates value.
The shortcut is simple: if you're afraid of something, of putting yourself out there, of creating a kind of connection or a promise, that's a clue that you're on the right track. Go, do that.
Thanks to Seth Godin for that blog post today.
"Do the thing you fear most and the death of fear is certain". ~ Mark Twain (one of HST's favorite writers)
Why not? What do you really have to lose???