Denver, CO – March 5, 2007 – Flying Dog Brewery announced today that it has aligned with a new network of distributors to cover its home state of Colorado. Effective immediately, the entire Flying Dog Brewery collection of craft beer brands will be sold to Colorado retailers by a network of world-class distributors including Coors Distributing Company Denver, Coors Distributing Company Glenwood Springs, B & K Distributing Inc., Rocky Mountain Coors Distributing Company, High Country Beverage Corporation, A & L Coors, Inc. and Colorado Beverage Distributing, Inc.

According to Flying Dog’s Lead Dog (President), Eric Warner, the decision was made in an effort to work with beer-only distributors in Colorado who have a strong presence in their local communities. “The adult beverage business landscape in Colorado is extremely competitive and we felt that aligning with beer-exclusive distributors gave us the best chance to maximize our local marketing efforts and grow our business,” said Warner. “We’re extremely proud of the beer we brew and aligning with strong distributors who can focus on a defined segment of the market allows us to spread distribution and make our product available to more consumers.”

Chairman of the Colorado Beer Wholesalers Association and President of High Country Beverage in Loveland, CO, Dave Nichols shares Warner’s excitement. “Flying Dog is known across the country for being one Colorado’s best brewers and we look forward to representing these great people and adding their award-winning beers to our portfolio,” said Nichols.

This announcement comes two months after a similar re-alignment in Florida that has already yielded positive results. “Our association with our new distribution network across the state of Florida has provided us with the opportunity to significantly build distribution on and off-premise,” said Pete Hargita, national director of sales.

Contact and Photos:
Neal Stewart, Director of Marketing – Flying Dog Brewery 720.272.8325

[tags]Flying Dog, beer distribution, Colorado beer, beer network, Colorado brewery, breweries, brew, craft beer, beer brand, beer news[/tags]

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