FLYING DOG ANNOUNCES NEW COLORADO DISTRIBUTION NETWORK
Denver, CO â€“ March 5, 2007 â€“ Flying Dog Brewery announced today that it has aligned with a new network of distributors to cover its home state of Colorado. Effective immediately, the entire Flying Dog Brewery collection of craft beer brands will be sold to Colorado retailers by a network of world-class distributors including Coors Distributing Company Denver, Coors Distributing Company Glenwood Springs, B & K Distributing Inc., Rocky Mountain Coors Distributing Company, High Country Beverage Corporation, A & L Coors, Inc. and Colorado Beverage Distributing, Inc.
According to Flying Dogâ€™s Lead Dog (President), Eric Warner, the decision was made in an effort to work with beer-only distributors in Colorado who have a strong presence in their local communities. â€œThe adult beverage business landscape in Colorado is extremely competitive and we felt that aligning with beer-exclusive distributors gave us the best chance to maximize our local marketing efforts and grow our business,â€ said Warner. â€œWeâ€™re extremely proud of the beer we brew and aligning with strong distributors who can focus on a defined segment of the market allows us to spread distribution and make our product available to more consumers.â€
Chairman of the Colorado Beer Wholesalers Association and President of High Country Beverage in Loveland, CO, Dave Nichols shares Warnerâ€™s excitement. â€œFlying Dog is known across the country for being one Coloradoâ€™s best brewers and we look forward to representing these great people and adding their award-winning beers to our portfolio,â€ said Nichols.
This announcement comes two months after a similar re-alignment in Florida that has already yielded positive results. â€œOur association with our new distribution network across the state of Florida has provided us with the opportunity to significantly build distribution on and off-premise,â€ said Pete Hargita, national director of sales.
Contact and Photos:
Neal Stewart, Director of Marketing – Flying Dog Brewery 720.272.8325
[tags]Flying Dog, beer distribution, Colorado beer, beer network, Colorado brewery, breweries, brew, craft beer, beer brand, beer news[/tags]