Brewhouse Rarities Hall Of Fame Inductees 2016 Speech
Esteemed colleagues, brewing brethren, Mom: I’d like to wish you all a good evening.
Good is not a word we take lightly at Flying Dog. “Good beer, no shit” is a slogan we have brewed by for longer than anyone at the brewery can remember. In fairness, who has a great memory after a couple of Double Dogs?
[Pause for laughter.]
Good beer is exactly what this evening, like most that we enjoy, is all about. Good beer and the good people who brew it.
To prove this point, our pack of just over 100 strong slides on our hiking Chucks and heads to the top of a mountain every summer where we all weigh in on what we should brew in the coming year’s Brewhouse Rarities series.
In these past few months, you have already experienced the fruit of this labor in Tropical Stout, Cold-Press Coffee Porter, Mint Julep Ale and Berliner Weisse, and we’ll have four more treats for you before the ball drops again. While the beers typically have a limited release window and footprint, there have been several occasions where your demands for more of the liquid were stronger than our will to say no. Let the record show that this decision was due entirely to the fact that the beer was too delicious to never have the opportunity to shake your hand again.
[Pause for laughter.]
We’d now like to take a minute to honor these greats by welcoming them into the Brewhouse Rarities Hall of Fame.
Our first honoree, Easy IPA, was a Brewhouse Rarity in May 2013 under the same name. You may remember it from your favorite tailgate. Perhaps it was the first thing you craved after mowing the lawn. Or, its subtle spice and grapefruit hop bite made you weak in the knees. As a result, Easy IPA moved up to the big leagues where it has been racking up web-gems in the form of check-ins ever since. We can always count on Easy to be the first beer out of the cooler on the course and the last beer in hand after a night of barbecuing and embellishing with friends.
Our second inductee, Numero Uno, was first pitched in 2013 as a craft alternative to the south-of-the-border light lagers. It was innovative in combing flaked maize, agave and lime all in one, which not only checked 0ff the “crushability” box, but also saved you a trip down the produce aisle.
[Pause for some mm-hmm’s.]
Originally titled Brewhouse Rarities Agave Cerveza, we were muy felize it was given a new name along with its lease on life. Olé.
Our final inductee, Fever Dream, is also the newest member of our year round lineup. First released in February 2014 as Brewhouse Rarities Mango Habanero IPA, its balance of spicy and sweet was once again expertly dialed in when it returned to our roster earlier this year. If you haven’t had the chance to try it, we wish you the best of luck in crawling out from under that rock in the near future.
[Pause for some oh, snap’s.]
Congratulations to each of this years Brewhouse Rarities Hall of Fame Inductees.
[Applause. Lots of applause.]
Let this year’s offerings be a reminder that anything is possible, especially if you work at Flying Dog.
[Throw both hands in the air with matching peace signs.]
Forty-six years after Dr. Hunter S. Thompson and Ralph Steadman first joined forces with “The Kentucky Derby is Decadent and Depraved,” a piece for the now out-of-print Scanlan’s Monthly, their first meeting and exploits are headed to the silver screen. ESPN will premiere a 13-minute 30-for-30 short entitled “Gonzo @ The Derby,” May 3 at 10 am on the world wide web at espn.com/30for30/shorts. The video will also air during the 6 pm edition of SportsCenter on May 6. If you like to read the book before the movie comes out, we highly recommend it, you can do so here.
As the story goes, Thompson was looking for a special kind of face that Steadman would sketch for the lead drawing, “I saw it, in my head, as the mask of the whiskey gentry — a pretentious mix of booze, failed dreams and a terminal identity crisis; the inevitable result of too much inbreeding in a closed and ignorant culture.” Steadman said later on, “We were the face of the crowd we’d gone there to find.”
This origin story, a favorite bedtime tale among our tribe, has the whole brewery abuzz. We hope you’re also allowed a few desk beers for emergency situations, and we would consider the viewing of this short to be one of them. We’ll be enjoying the greatest two minutes in sports with a Mint Julep Ale in hand but we’re keeping the Gonzo nearby for dessert. Tune in and travel down the rabbit hole, we’ll see you on the other side.
Ah, the Summer Sessions. Flying Dog’s now infamous summer concert series. Maybe this is where you met your ex, where you first tried craft beer or where even waiting in line for the port-o-john was the most magical experience of your life. Whatever you are looking for, Summer Sessions always has a way of bringing it into your life. This year we are featuring two shows that will more than make up for the fact that you didn’t get to see The Doors train wreck of an attempt at a reunion in ’73 after Jim Morrison “died.”
June 25: VIOLENT FEMMES headline the best night of your life.
July 30: GALACTIC gets the funk out of your face.
Both events will be held on the front lawn of our the brewery. Doors will open for each concert at 5:30 pm with music starting at 6:30 pm. Keep in mind, we are dealing with rock stars, so don’t complain over a few minutes one way or another. And be sure to read the finest print before purchasing your tickets. We have standards and don’t want anyone coming in wearing a Human Clay tour t-shirt and complaining when they get thrown out.
Tickets go on sale Monday, April 25 at 10 am E.S.T.
Set an alarm. THESE SHOWS WILL SELL OUT FAST. Don’t sleep on it.
The finest print: The goal is simple: We want you to come to the brewery, drink good beer, catch an amazing live show and have a life-changing experience. To preserve the quality of your sensory experience (aka drinking our delicious beers), the event is smoke free and there is no re-entry once you’re inside of our magical gates. No pets. The only dog you should be responsible for at this event is the one in your hand and yes, we get the irony. Since we couldn’t book Jimmy Buffet, we ask that you leave the blankets, chairs and umbrellas at home. If this breaks your heart, make plans to stay in with a margarita and your “Boats, Beaches, Bars and Ballads” CD box set like our social media guy is doing this Friday night. No outside food or drink is permitted with the sole exception of unopened bottled water. Lastly, no weapons. The zombie apocalypse won’t begin until January 20, 2017. All shows are rain or shine. As always, you must be 21+ with a valid ID to enter.
For even more information, call Ghostbusters.