Purposeful, provocative irreverence. These words echo through the brewery corridors. Purposeful in the pursuit of making bold, yet highly drinkable craft beers and provocative and irreverent in the way we view and communicate with the world around us.

Our provocative streak rears its misshaped head in a variety of forms: from the names of our brews, our labels, and of course our beers themselves, a few of which appear in the big gray book of 'Beers and What They Should Look Like.'

Road Dog Scottish Porter was the first member of our litter of ales to cross the line with the authorities. Shortly after its launch in 1995, we were told to remove it from the shelves, due to the alleged use of profanity. The offending text was Ralph's inscription that simply read, 'Good Beer. No Shit.' We replaced the text with, 'Good Beer. No Censorship.' With the help of the ACLU (American Civil Liberties Union) we fought to get the original text reinstated. In 2001 we achieved our goal and today, 'Good Beer. No shit.' stands proudly as a statement of fact on all Road Dog Porter labels.

If art, whether it's the art of beer making or the visual arts, is our first language then dogs are our second. Not those pampered show dogs, but everyday mutts that chase their own tails and bark at the moon. These guys are a reflection of the people we strive to be, carefree and spontaneous, rough around the edges but with real charm.

As long as there are people in the world willing to jump the fence to walk their inner dog, Flying Dog will continue to be a thorn in convention's side and we'll be your purposeful, provocative and irreverent brewery.